111x MP4 videos | 1280 x 720 (1.778) at 30.000 fps | English | 3.59 GB
LEARN & IMPLEMENT SEO THAT PRODUCES RESULTS! GET YOUR WEBSITE TO THE TOP OF THE MAJOR SEARCH ENGINES!
When your potential customers and site visitors search at Google, Bing, and Yahoo! does your Web site appear in the results? At or near the top?
If not, this course can help! At the end of this course you'll have a firm understanding of how SEO (Search Engine Optimization) works and how you can use it to boost traffic to your site.
SEO That Works!
Picking the Best Keywords for SEO
Preparing Your Site, Including Avoiding Things that Hurt Your Site
Understanding the Role of Content in SEO
Boosting SEO with Structured Data Markup
"Submitting" Your Site to Search Engines and Directories
Ranking Your Site in Local Search
Understanding the Importance of Links in SEO and How they Work for You
Finding Places to Get Great Links to Your Site
Is This Course for You?
Whatever your situation, this course, will take you through the process step-by-step, with commonsense advice and simple examples. Search Engine Optimization is not brain surgery, there are basic rules that, if you follow, will bring success.
Content and Overview
This course of over seven-and-a-half hours, 157 easy-to-digest lectures, and 40 documents with links to useful resources explains the basics of a powerful SEO campaign.
You'll begin by understanding the importance of keywords, how to find out what people are actually searching for online and how often, and how to pick the right keywords. You'll also hear about the things you can do to your site to prepare, to ensure the site has the best chance to rank well.
You'll learn the best ways to "submit" your site to the search engines, how to work with search directories, and about the Webmaster accounts, in particular Google Search Console.
By the end of this course you'll have a solid foundation in SEO and be able to optimize your site, or to supervise developers and SEO firms to ensure the job is done right.
What are the requirements?
Basic knowledge of getting around on the Internet and building Web pages, even if through a simple page-building tool.
You may not know how to work with Web pages, but this course will still provide the information you need to supervise a Web-development team in the area of SEO.
What am I going to get from this course?
An understanding of how to rank a Web site high up in the major search engines.
The knowledge you need to do the work yourself or supervise an optimization team or outside firm.
What is the target audience?
This course was created for people who own, manage, or develop Web sites.
Great for Web developers wanting to understand how to optimize their employer's or clients' sites
People managing Web sites, even if not very technical, will find the course useful for avoiding the many SEO scams
Small business people who want to get more traffic to their site will find the course helpful, whether optimizing their own sites or employing someone else to do so.
Businesses employing outside SEO firms will be able to understand what the firms should be doing and if they're doing it right!